14-year-old Leonie is a successful teen influencer who lives with her parents on the outskirts of Berlin. Over a million followers are at her feet and companies shower her with products. When Leonie's parents recognize the enormous economic potential of their daughter’s online activities, they quickly take over her management. They want her to have a better life than they had – in East Berlin, before the Wall fell. But Leo’s life dictated by brands and the pressure to produce content slowly turns into a prison.